The AIdeate Blog
Insights on AI, Marketing, Leadership and Growth - By Jamshed Wadia
AI in Fashion: How Gen Z and Tech Are Reshaping the Industry
How Gen Z's' AI-Powered Fashion Choices Are Reshaping the Industry.
Is the CMO Role Dead? The Future of Marketing Leadership in the AI Era
Is the CMO role truly on the verge of fading out? There's a lot of chatter right now about the need for this role and how marketing leadership isgetting diluted, especially with AI and new functions taking ownership of the various marketing function
CMO Council's new Marketing Vitality Index
CMO's in 2025 are under pressure to prove the relevance of the marketing function. This is where CMO Council's new Marketing Vitality Index, one of the great free-to-download resources that packs 40+ pages of data, forecasts and expert POVs.
Leading the Hybrid Workforce: How to Manage Humans and Agentic AI
If you have been leading teams for a while, you will likely be asked this question frequently by your team, other leaders, or even at a job or promotion interviews. ‘What’s your leadership philosophy?’
AI Agents vs. Agentic AI: What’s the Difference? (A Simple Guide)
𝐃𝐨𝐧’𝐭 𝐰𝐨𝐫𝐫𝐲, 𝐰𝐞’𝐫𝐞 𝐧𝐨𝐭 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐀𝐠𝐞𝐧𝐭 𝐒𝐦𝐢𝐭𝐡. 𝐓𝐡𝐞𝐬𝐞 𝐚𝐠𝐞𝐧𝐭𝐬 𝐚𝐫𝐞 𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐢𝐞𝐫, 𝐞𝐚𝐬𝐢𝐞𝐫 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝, 𝐚𝐧𝐝 𝐰𝐨𝐧’𝐭 𝐜𝐡𝐚𝐬𝐞 𝐲𝐨𝐮 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐌𝐚𝐭𝐫𝐢𝐱.
2025 CMO Priorities: Top 5 Focus Areas from the CMO Council Survey
According to the newly released 2025 CMO Council Global Member Survey, five content areas stand out as most appealing to marketing leaders across the globe:
First-Party Data Strategy: Why Ignoring It Is Your Biggest Marketing Mistake
As long as I have been in marketing, this has been my biggest concern, and sometimes, it is a pet peeve when having an honest conversation about what fails the discipline of marketing.
Is SEO Dead? The Future of Search and AI Optimization
“SEO is Dead… Again. But Here’s What’s Actually Happening” “The reports of my death are greatly exaggerated.” ~ Mark Twain If AI experts are telling you to dump your precious SEO or SEM investments, then they are leading you the wrong way.
5 Criteria for Selecting the Right Enterprise Software & AI Tools
Selecting the Right Tool, Software, AI, etc for your organisation?
No sweat, I've got a simple framework and criterion for you.
Beyond the Hype: A Strategic Guide to Enterprise AI Adoption
i've been ruminating on a post on this topic for a while before adding another AI post to the sea of AI content out there. I am writing this as much for myself as I am for friends, clients, and peers to better frame and contextualise what AI means in today's business landscape.