2025 CMO Priorities: Top 5 Focus Areas from the CMO Council Survey
According to the newly released 2025 CMO Council Global Member Survey, five content areas stand out as most appealing to marketing leaders across the globe:
๐น ๐ ๐ฎ๐ฟ๐๐ฒ๐ฐ๐ต & ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป (๐ถ๐ป๐ฐ๐น๐๐ฑ๐ฒ๐ ๐๐ ๐ถ๐ป๐๐ฒ๐๐๐บ๐ฒ๐ป๐)
๐น ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ & ๐ฃ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐
๐น ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ฒ & ๐๐ฟ๐ผ๐๐๐ต
๐น ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด
๐น ๐๐ฎ๐๐ฎ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ & ๐๐ป๐๐ถ๐ด๐ต๐๐
These themes are more than just buzzwords โ they reflect the evolving role of the CMO. As marketing becomes increasingly data-driven and tech-enabled, understanding how to leverage martech and lead digital transformation is critical. At the same time, CMOs are expected to deliver measurable business outcomes, which is why content focused on growth strategies, revenue impact, and brand equity is so valuable.
Leadership development also stands tall, as modern CMOs must inspire cross-functional teams, influence the C-suite, and build marketing cultures that can adapt quickly. Underpinning it all is the effective use of data for analytics and driving customer personalisation, efficiency, and customer intelligence in real time.
If you're a marketer, these are the areas shaping the future.
Are your content and capability investments aligned with them?
๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐ฑ๐ฒ๐ป๐ ๐๐ป๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป: Nearly 200 respondents from all major regional geographies participated in the online survey. The vast majority hold chief officer titles, as well as SVP, VP and director of marketing. Nearly 40% represented B2B companies, 24% B2C, and 36% hybrid.
๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐ ๐น๐ถ๐ป๐ธ: https://www.cmocouncil.org/thought-leadership/reports/2025-cmo-council-global-member-findings
๐ ๐ผ๐ฟ๐ฒ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ ๐ข ๐๐ผ๐๐ป๐ฐ๐ถ๐น: The CMO Council is a dynamic, decades-old global hub for chief marketing officer engagement, knowledge sharing, networking, and best/next practice adoption. Founded in 2003, it is an international executive affinity network of 16,500 chief marketing decision makers in 10,000 companies worldwide. Collectively, CMO Council members control nearly $1 trillion in annual, aggregated marketing spend
