The AIdeate Blog
Insights on AI, Marketing, Leadership and Growth - By Jamshed Wadia
Serving the APAC Marketing Community: A New Chapter with CMO Council APAC
I am honoured to serve as the new President of the CMO Council APAC. This role is about building a community, not just leading it. Read about our shared future.
From Cost Centre to Revenue Engine: ABM for Commercial Banking
A strategic framework for moving from "Brand Support" to "Deal Acceleration" in a regulated industry.
Why Your Enterprise AI Transformation Is Failing (And How to Fix It)
We are seeing a massive deployment of capital into GPUs, LLM enterprise licenses, and agentic workflows. Yet, the friction remains remarkably human.
Unlock the Power of Gen AI: Your Guide to Singapore’s "GenAI Sandbox" & CTO-as-a-Service
The Artificial Intelligence revolution isn't just for tech giants with deep pockets. If you are an SME in Singapore, the government is actively paving the way for you to adopt these game-changing tools without breaking the bank.
The Silent Customer is a Lost Customer: Why "In-the-Moment" Voice Feedback is the New CX Gold Standard
was recently researching new ways to improve Customer Experience (CX) beyond the typical "rate us 1–5" emails when I found a company called Voicebox. Their approach caught my eye because it addresses one of the biggest challenges in the retail and service industries: most unhappy customers walk away without saying a word.
Your CRM is a Crime Scene: Why AI Isn’t the Detective
Ronald Coase famously said, “If you torture the data long enough, it will confess to anything.”
But in 2025, we face a new problem. If you feed GenAI bad data, it doesn’t just confess under pressure; it invents a believable lie.
The Evolution of B2B Influence: Moving Beyond Traditional Thought Leadership
I was glad to contribute to Marketing Interactive’s latest timely exploration of how B2B influence is evolving across APAC, alongside several insightful industry voices.
Joining Mavic.ai as an Independent Advisor for AI Ethics & Governance
If you’ve been following my recent reflections on AI, especially my thoughts on AI ethics and governance, you’ll know that this is a topic I’m deeply passionate about. My belief in an augmented approach to AI, where human insight and ethical frameworks work hand in hand with technology, is something I’ve emphasised time and again.
The Zero-Sum Marketing Budget: How to Pitch Innovation Without Increasing Spend
The marketing budget in most companies is a zero-sum game.
If you are the incumbent vendor, agency or consultant. If you want to sell up to a CMO or Marketer, remember this one key principle above.
HP Garage 2.0: Singapore’s new AI innovation engine.
Last week, HP Garage 2.0 officially launched in Singapore. From the original founding garage spirit to the frontier of generative AI, HP is doubling down on practical AI innovation. With HP Garage 2.0, Singapore becomes a strategic hub for next-gen AI startups.