The Aideate Blog
Insights on AI, Marketing, Leadership and Growth - By Jamshed Wadia
The CMO Seat Is Not Guaranteed: Why AI Illiteracy Is Now a Board-Level Risk
AI illiteracy is becoming a top reason for CMO turnover. Learn why APAC marketing leaders must build AI fluency now, before the board acts first.
Hybrid Intelligence: Why High-Touch Beats High-Volume in 2026 ABM
Combine AI scouting with human intuition in 2026. Discover why Phygital ABM beats high-volume automation for enterprise sales in APAC. Read the guide
Agentic Authority: A 4-Step Audit to Win the AI Agent Era
Stop optimizing for clicks and start optimizing for answers. Learn how to audit your Agentic Authority and visibility in ChatGPT, Gemini, and Claude.
LinkedIn Confirms SEO is Changing: Why Your B2B Click Model is Broken
Is your B2B traffic dropping despite stable rankings? Learn why LinkedIn says your click model is broken and how to optimise for AI-mediated journeys. Read more.
The Great Convergence: When the TV Becomes Social, and Social Becomes the TV
We are witnessing the Great Convergence. Instagram, YouTube, and TikTok are no longer just apps on your phone. They are increasingly the primary channels on the biggest screen in the house. Simultaneously, linear TV is fighting for survival by borrowing the very features that made social media addictive: real-time interactivity, community layers, and AI-driven personalisation.
The Leadership Mirror: How to Break Marketing Out of the "Messy Middle"
Back in September, I challenged the APAC marketing community to take the CMO Council and Zeta Global MarTech maturity assessment. Now, we have a sneak preview of the first 120 global respondents.
Serving the APAC Marketing Community: A New Chapter with CMO Council APAC
I am honoured to serve as the new President of the CMO Council APAC. This role is about building a community, not just leading it. Read about our shared future.
From Cost Centre to Revenue Engine: ABM for Commercial Banking
A strategic framework for moving from "Brand Support" to "Deal Acceleration" in a regulated industry.
Why Your Enterprise AI Transformation Is Failing (And How to Fix It)
We are seeing a massive deployment of capital into GPUs, LLM enterprise licenses, and agentic workflows. Yet, the friction remains remarkably human.
Unlock the Power of Gen AI: Your Guide to Singapore’s "GenAI Sandbox" & CTO-as-a-Service
The Artificial Intelligence revolution isn't just for tech giants with deep pockets. If you are an SME in Singapore, the government is actively paving the way for you to adopt these game-changing tools without breaking the bank.