CMO Council's new Marketing Vitality Index

CMO's in 2025 are under pressure to prove the relevance of the marketing function. This is where CMO Council's new Marketing Vitality Index, one of the great free-to-download resources that packs 40+ pages of data, forecasts and expert POVs.

Here is a snapshot of what you will uncover:
🔎 Revenue science gets real – 65 % of CMOs now say marketing must own the revenue engine, putting hard ROI at the center of every spend decision
🛒 Digital commerce surges – 90 % of CMOs are doubling down on e-commerce infrastructure and experiences as buyers migrate online
💬 Chat commerce wins – Messaging converts 61 % better than email and fuels 75 % YoY revenue growth for brands that get it right
🤖 GenAI shifts the talent mix – 80 % of creative pros will use GenAI every day by 2026, freeing teams for higher-value work
🎯 Upper-funnel investment matters – Brand-building delivers 40 % more overall impact than lower-funnel-only plays

What else is inside? Benchmark stats across five pillars (marketing mix and spend, organisational dynamics, market outlook, customer affinity, tech adoption), commentary from industry thought leaders, and an action checklist to boost vitality in volatile times.

👉 Download the full report

here and let me know which insight jumps out to you most: