The AIdeate Blog
Insights on AI, Marketing, Leadership and Growth - By Jamshed Wadia
Benchmark Your Brand: The New MarTech Maturity Assessment from CMO Council
📢 Call out to all CMOs, especially the ones in Asia. You have an excellent opportunity to see exactly where your brand stands in the race for MarTech leadership by benchmarking against other brands and organisations.
Is the CMO Role Dead? The Future of Marketing Leadership in the AI Era
Is the CMO role truly on the verge of fading out? There's a lot of chatter right now about the need for this role and how marketing leadership isgetting diluted, especially with AI and new functions taking ownership of the various marketing function
CMO Council's new Marketing Vitality Index
CMO's in 2025 are under pressure to prove the relevance of the marketing function. This is where CMO Council's new Marketing Vitality Index, one of the great free-to-download resources that packs 40+ pages of data, forecasts and expert POVs.
2025 CMO Priorities: Top 5 Focus Areas from the CMO Council Survey
According to the newly released 2025 CMO Council Global Member Survey, five content areas stand out as most appealing to marketing leaders across the globe:
First-Party Data Strategy: Why Ignoring It Is Your Biggest Marketing Mistake
As long as I have been in marketing, this has been my biggest concern, and sometimes, it is a pet peeve when having an honest conversation about what fails the discipline of marketing.
Is SEO Dead? The Future of Search and AI Optimization
“SEO is Dead… Again. But Here’s What’s Actually Happening” “The reports of my death are greatly exaggerated.” ~ Mark Twain If AI experts are telling you to dump your precious SEO or SEM investments, then they are leading you the wrong way.
5 Criteria for Selecting the Right Enterprise Software & AI Tools
Selecting the Right Tool, Software, AI, etc for your organisation?
No sweat, I've got a simple framework and criterion for you.