The Aideate Blog
Insights on AI, Marketing, Leadership and Growth - By Jamshed Wadia
OpenAI's Jobs Platform & Certification: Shifting from Resumes to Verified Skills
This news article definitely got my attention. OpenAI's set to launch a Jobs Platform and AI Certification System clearly signals that they believe the future of learning any topic or skill will require an AI infusion, and hence the matching of that skillset to available jobs in 2026 and beyond.
Benchmark Your Brand: The New MarTech Maturity Assessment from CMO Council
📢 Call out to all CMOs, especially the ones in Asia. You have an excellent opportunity to see exactly where your brand stands in the race for MarTech leadership by benchmarking against other brands and organisations.
AI in Fashion: How Gen Z and Tech Are Reshaping the Industry
How Gen Z's' AI-Powered Fashion Choices Are Reshaping the Industry.
Is the CMO Role Dead? The Future of Marketing Leadership in the AI Era
Is the CMO role truly on the verge of fading out? There's a lot of chatter right now about the need for this role and how marketing leadership isgetting diluted, especially with AI and new functions taking ownership of the various marketing function
CMO Council's new Marketing Vitality Index
CMO's in 2025 are under pressure to prove the relevance of the marketing function. This is where CMO Council's new Marketing Vitality Index, one of the great free-to-download resources that packs 40+ pages of data, forecasts and expert POVs.
Leading the Hybrid Workforce: How to Manage Humans and Agentic AI
If you have been leading teams for a while, you will likely be asked this question frequently by your team, other leaders, or even at a job or promotion interviews. ‘What’s your leadership philosophy?’
AI Agents vs. Agentic AI: What’s the Difference? (A Simple Guide)
𝐃𝐨𝐧’𝐭 𝐰𝐨𝐫𝐫𝐲, 𝐰𝐞’𝐫𝐞 𝐧𝐨𝐭 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐀𝐠𝐞𝐧𝐭 𝐒𝐦𝐢𝐭𝐡. 𝐓𝐡𝐞𝐬𝐞 𝐚𝐠𝐞𝐧𝐭𝐬 𝐚𝐫𝐞 𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐢𝐞𝐫, 𝐞𝐚𝐬𝐢𝐞𝐫 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝, 𝐚𝐧𝐝 𝐰𝐨𝐧’𝐭 𝐜𝐡𝐚𝐬𝐞 𝐲𝐨𝐮 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐌𝐚𝐭𝐫𝐢𝐱.
2025 CMO Priorities: Top 5 Focus Areas from the CMO Council Survey
According to the newly released 2025 CMO Council Global Member Survey, five content areas stand out as most appealing to marketing leaders across the globe:
First-Party Data Strategy: Why Ignoring It Is Your Biggest Marketing Mistake
As long as I have been in marketing, this has been my biggest concern, and sometimes, it is a pet peeve when having an honest conversation about what fails the discipline of marketing.
Is SEO Dead? The Future of Search and AI Optimization
“SEO is Dead… Again. But Here’s What’s Actually Happening” “The reports of my death are greatly exaggerated.” ~ Mark Twain If AI experts are telling you to dump your precious SEO or SEM investments, then they are leading you the wrong way.