The Aideate Blog
Insights on AI, Marketing, Leadership and Growth - By Jamshed Wadia
The Silent Customer is a Lost Customer: Why "In-the-Moment" Voice Feedback is the New CX Gold Standard
was recently researching new ways to improve Customer Experience (CX) beyond the typical "rate us 1–5" emails when I found a company called Voicebox. Their approach caught my eye because it addresses one of the biggest challenges in the retail and service industries: most unhappy customers walk away without saying a word.
Your CRM is a Crime Scene: Why AI Isn’t the Detective
Ronald Coase famously said, “If you torture the data long enough, it will confess to anything.”
But in 2025, we face a new problem. If you feed GenAI bad data, it doesn’t just confess under pressure; it invents a believable lie.
The Evolution of B2B Influence: Moving Beyond Traditional Thought Leadership
I was glad to contribute to Marketing Interactive’s latest timely exploration of how B2B influence is evolving across APAC, alongside several insightful industry voices.
Joining Mavic.ai as an Independent Advisor for AI Ethics & Governance
If you’ve been following my recent reflections on AI, especially my thoughts on AI ethics and governance, you’ll know that this is a topic I’m deeply passionate about. My belief in an augmented approach to AI, where human insight and ethical frameworks work hand in hand with technology, is something I’ve emphasised time and again.
The Zero-Sum Marketing Budget: How to Pitch Innovation Without Increasing Spend
The marketing budget in most companies is a zero-sum game.
If you are the incumbent vendor, agency or consultant. If you want to sell up to a CMO or Marketer, remember this one key principle above.
HP Garage 2.0: Singapore’s new AI innovation engine.
Last week, HP Garage 2.0 officially launched in Singapore. From the original founding garage spirit to the frontier of generative AI, HP is doubling down on practical AI innovation. With HP Garage 2.0, Singapore becomes a strategic hub for next-gen AI startups.
Benchmark Your Brand: The New MarTech Maturity Assessment from CMO Council
📢 Call out to all CMOs, especially the ones in Asia. You have an excellent opportunity to see exactly where your brand stands in the race for MarTech leadership by benchmarking against other brands and organisations.
Is the CMO Role Dead? The Future of Marketing Leadership in the AI Era
Is the CMO role truly on the verge of fading out? There's a lot of chatter right now about the need for this role and how marketing leadership isgetting diluted, especially with AI and new functions taking ownership of the various marketing function
CMO Council's new Marketing Vitality Index
CMO's in 2025 are under pressure to prove the relevance of the marketing function. This is where CMO Council's new Marketing Vitality Index, one of the great free-to-download resources that packs 40+ pages of data, forecasts and expert POVs.
2025 CMO Priorities: Top 5 Focus Areas from the CMO Council Survey
According to the newly released 2025 CMO Council Global Member Survey, five content areas stand out as most appealing to marketing leaders across the globe: