In today’s AI-driven landscape, the role of an AI ethics and governance lead/advisor to both AI service providers and organisations deploying these solutions is more vital than ever.

In the world of AI agents, we’re seeing a fascinating split: some leaders hail them as transformative, while others call them overhyped or prone to failure in real-world scenarios. Let’s break it down.

So here comes GEM (Generative Engine Marketing/Monetisation), the likely progression that will eventually make AI investments pay off.