The Aideate Blog
Insights on AI, Marketing, Leadership and Growth - By Jamshed Wadia
Shadow AI: Why Employees Go Rogue (And Why Banning Fails)
Are your teams using AI to get the job done, even if you haven't officially approved it? If you haven't explicitly said "yes," the answer is almost certainly still "Yes." I am thrilled to dive deeper into these strategies on an upcoming panel: "Managing Generative AI Risks at Work."
Generative Engine Marketing: What OpenAI's Ad Move Means for Brands
Back in September 2025, I wrote a piece titled "The Rise of GEM: Is Generative Engine Marketing the Future of AI?" Last week, that prediction became reality for the most significant player in the game. OpenAI has officially announced it is testing ads in the US
Serving the APAC Marketing Community: A New Chapter with CMO Council APAC
I am honoured to serve as the new President of the CMO Council APAC. This role is about building a community, not just leading it. Read about our shared future.
Beyond the Hype: What Apple’s Move to Gemini Teaches Us About the Future of Enterprise AI
Why the "Model Garden" approach is the only viable strategy for leaders in 2026.
From Cost Centre to Revenue Engine: ABM for Commercial Banking
A strategic framework for moving from "Brand Support" to "Deal Acceleration" in a regulated industry.
Why Your Enterprise AI Transformation Is Failing (And How to Fix It)
We are seeing a massive deployment of capital into GPUs, LLM enterprise licenses, and agentic workflows. Yet, the friction remains remarkably human.
Salesforce Agent Script & The End of the "Magic Button": A 2026 AI Strategy.
For the last two years, the industry has been selling us a different dream: "Full Autonomy." The idea that we could drop an AI agent into a workflow, step back, and watch the productivity graph go up and to the right. It was a seductive promise.
It was also a trap.
Unlock the Power of Gen AI: Your Guide to Singapore’s "GenAI Sandbox" & CTO-as-a-Service
The Artificial Intelligence revolution isn't just for tech giants with deep pockets. If you are an SME in Singapore, the government is actively paving the way for you to adopt these game-changing tools without breaking the bank.
Synthetic Data in Marketing: Using the "What If" Machine for Better Segmentation
I was recently asked in my CMO group chat about the practical reality of using AI for marketing segmentation.
The Silent Customer is a Lost Customer: Why "In-the-Moment" Voice Feedback is the New CX Gold Standard
was recently researching new ways to improve Customer Experience (CX) beyond the typical "rate us 1–5" emails when I found a company called Voicebox. Their approach caught my eye because it addresses one of the biggest challenges in the retail and service industries: most unhappy customers walk away without saying a word.