Jamshed
Wadia

Reinvention isn't something I write about from the sidelines. I've lived it across three decades of leadership in some of the world's most demanding marketing environments, and The Aideate Blog is where I make sense of what's changing next.

At Intel, I built the company's first Digital Marketing Centre of Excellence across 15 APAC markets. At Edelman, I scaled a 175-person digital practice to twice its size while owning the Asia P&L. Together, those years generated over $100M in revenue through ABM and co-marketing programmes, and taught me what it actually takes to move organisations, not just advise them.

I founded Aideate Solutions to help brands, agencies, founders and leadership teams become genuinely AI-ready without losing the human judgment that drives competitive advantage. Its work has spanned AI strategy and governance, marketing transformation, GTM execution and executive coaching, and it's where The Aideate Blog began and continues.

Along the way, I've mentored founders as an accredited mentor at HP Garage 2.0, Eduspaze and the TASMU Accelerator in Qatar, and on Singapore's National GRIP programme, helping turn deep-tech research into market-ready startups. I've also served as an Independent Advisor on AI ethics and governance to solution vendors across the region.

As APAC President of the CMO Council, I help shape how senior marketing leaders across the region think about AI, governance and the evolving role of the CMO.