Who is the Marketing Maturity Index designed for?

The assessment is designed for Heads of Marketing, Marketing Directors, VPs of Marketing, and CEOs or founders who oversee marketing without a dedicated CMO. It is particularly useful for leaders who feel their marketing function is active but underperforming relative to its potential, and who want to identify precisely where the gaps are.

How is the Marketing Maturity Index different from the CMO AI Readiness Assessment?

The CMO AI Readiness Assessment specifically evaluates AI maturity within the marketing function. The Marketing Maturity Index assesses the overall health and maturity of the marketing function itself, independent of AI. They are complementary — a marketing leader might score well on overall maturity but poorly on AI readiness, or vice versa. Together they give the complete picture of marketing function performance.

What are the four marketing maturity tiers?

The four tiers are: Foundational (0–24), where marketing is reactive and activity-driven with no coherent strategy or measurement; Developing (25–49), where some foundations exist but significant gaps limit what marketing can deliver; Established (50–74), where solid foundations and real value exist and the focus shifts to optimisation; and Leading (75–100), where marketing operates as a genuine growth driver — strategic, data-led, and commercially accountable.

What do I receive at the end of the assessment?

You receive a Marketing Maturity score out of 100, a maturity tier, a pillar-by-pillar breakdown across all six dimensions with status labels, and prioritised improvement actions for your two highest-impact gaps — with specific, operationally actionable steps rather than generic advice.

How long does the Marketing Maturity Index take?

The assessment takes 8–10 minutes to complete. It covers 30 questions across 6 pillars and delivers instant results. No email is required and no data is stored.

What advisory support is available after the assessment?

Jamshed Wadia at Aideate Solutions offers Business & Marketing Advisory for exactly this — translating marketing maturity findings into a practical improvement plan. The assessment results serve as the diagnostic baseline for any advisory engagement. Book a session at aideatesolutions.com/connect.

CMO AI Readiness Assessment

Marketing Maturity Index | Free Marketing Health Check — Aideate Solutions

For Marketing Leaders & Founders

Marketing
Maturity Index

A strategic health check for marketing functions that are busy but not certain they are winning. The tool covers 30 questions across 6 pillars and runs a 100-point scoring engine to place you in one of four maturity tiers: Foundational, Developing, Established, or Leading. Complete the assessment and the engine will generate an instant, personalised marketing maturity score, pillar-by-pillar breakdown, prioritised recommendations, and a gap analysis highlighting your two highest-impact improvement areas. No email needed, no data stored. Retake anytime and share with your leadership team.

A Marketing Maturity score out of 100 across 6 functional pillars

A pillar-by-pillar breakdown identifying where the function is strong and where it is leaking value

Prioritised improvement actions for your two highest-impact gaps this quarter

30 questions

8–10 minutes

Instant results

Free, no email required

Six pillars are evaluated: Strategy & Positioning, Brand & Messaging, Demand Generation & Pipeline, Data & Analytics, Team & Capability, and Technology & Operations. Your results will place you in one of four maturity tiers with specific, prioritised recommendations tailored to where your marketing function actually is — not where it aspires to be.

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Already completed the CMO AI Readiness Assessment? The Marketing Maturity Index is the complementary diagnostic — it assesses the overall health of your marketing function, independent of AI. Together they give you the complete picture.

4

Maturity Tiers

6

Pillar Scores

100

Point Scale

Foundational

0 – 24

Developing

25 – 49

Established

50 – 74

Leading

75 – 100

CMO AI Readiness Assessment

MarketingMaturity Index

Marketing
Maturity Index